Looking at the way PDF is ramping up to become publishing platform for online and interactive mags for iPad and other mobile devices. Feedback from viewers: where are all the videos? Australian PC mag when they went online/ipad got excited viewers for 2 issues, ie excited about reading and delivery online, gestured flicking through the pages. But very quickly they wanted a lot more web interactivity and video content. Publishing houses having to buy digital cameras and get up with lighting and framing so their existing staff can create video and photographs for their digital publications. Session also did a good overview of Android as an open source mobile development platform as well.