Dr Michael Flood was successful in his application, with colleagues from the University of Melbourne, for an ARC Linkage grant. The project, titled “Violence Against Women – A Media Intervention”, aims to yield data in the primary prevention of violence against women by exploring the link between the internal operations of news media organisations, news media outputs and their impact on community attitudes. Current literature indicates that the paucity and tone of news reporting of violence against women perpetuates harmful attitudes towards women. International and Australian research has consistently identified community attitudes as a key causal factor. However, there is a lack of research into the impact of newsroom operations, including gender politics, on news media outputs, and the impact of those outputs on community attitudes. The proposed research and intervention project addresses this shortfall.
ARC Linkage, Violence Against Women – A Media Intervention. LP150100321, M. Simons, J. Morgan, M. Flood, K. Diemer, K. Hegarty, D. Muller, and L. Tarzia).