Make Do and Spend

Post written by Thomas Birtchnell

This is a guest blog post. The original article was published at http://blog.geographydirections.com (Blackwell Publishing Ltd) and can be found at the following URL: http://blog.geographydirections.com/2013/09/24/make-do-and-spend/.

Slogans from the past can in some special cases carry through to the present. Some slogans even increase in value through having their meanings mutated. So, for example, it is common now to be told to ‘Keep Calm and Carry On’ in the news, in the kitchen (on a mug), in the shop (on a poster) or in the high street (on a t-shirt) and recently even at a Royal wedding. Motivational slogans like this one utilise a well-worn methodology, which we are all very familiar with from marketing, namely the appeal to (and parody of) cultural pride. Continue reading