Digital Empire Building

Wendy Meyers, who has provided lots of assistance in getting the AUSCCER Digital Empire underway, just sent me a great article on ResearchGate, one of the several platforms we discussed last week. The article also mentions the growth of the movement called open science, which is pretty interesting.

I have the impression that AUSCCER’s recent exploration of our digital identity is making quite a few people groan. My reading is that some form of this is inevitable, already happening, and important, and UOW is seriously behind the eight ball (not sure why I always use sporty metaphors, when I’m a sport-free zone!). So we might as well jump in and play. Finding the bit of the digital empire that you are most comfortable with is the challenge. I don’t think I’m a Tweeter, and for me Facebook looks social, not professional. But (check out Christine’s page) and Linkedin I suspect will be standard soon, especially for ECRs, and maybe ResearchGate. Personally, I’m interested in playing on the blog, because it lets us use text as well as other forms of communication, and may let me experiment with writing types and destinations which are not strictly ‘academic’.


5 thoughts on “Digital Empire Building

  1. I went to the LinkedIn course yesterday, and it was nice to spend some time thinking about my professional digital identity. However the guy leading the course (who was really very good) did refer to this as ‘branding’ as in – what’s your perssonal ‘brand’ and i must say it made the hackles rise up on the back of my neck. Urgh! I don’t want to be a brand!!

    But i am kind of coming to terms with the inevitability of doing some work on my digital identity, since info is out there anyway and it’s best to make the recent stuff true to what i do and believe in now – and work to make sure that stuff comes up at the top of google searches.

    And i’ve been in touch with Michael Organ at the Library re getting the AUSCCER team uow research profiles on the R.O. site – work is underway i think but i will check… and then I can integrate them with the blog…

    • Similar feelings to you Sarah re being a brand. However have embraced and am feeling myself slipping , with some gentle arm twisting, towards twitter. I have been waiting to hear from Michael Organ for about a year now after my session with a librarian last year and being promised a follow up. Can’t hold it against him, I guess he is getting lots of requests….

      This may be where this are going but is There is hard evidence, peer reviewed of course, that exposure on social media increases citation and/rather recognition of one’s research output. Maybe I should google it! I was reading a great book, Bad Science, by a british science writer recently. He quoted some research from somewhere that had showed that coverage of a paper in the NY Times increased citation by a certain, and quite significant, amount. Are we there with social media yet? I have had a bunch of people cruising my papers on, so maybe it will do something…. The career system is still very conservative and so careful allocation of one’s effort remains paramount. What goes if I embrace social media and spend time on it each day? School meetings, Replies to student emails, good but time consuming assessment ….?

  2. Hi all, I think AUSCCER researchers are doing a great job with their forays into social media. Firstly, we all need to find the applications that most suit the sort of communication we want to have – whether regular detailed blog updates with a comment box or even more regular tweets but limited to 140 characters. Secondly, how much of ourselves are we prepared to share. Facebook is now being used by academics in much the same way as LinkedIn, Twitter or … but perhaps the interactivity or opportunities to be tagged are a bit too much. You might prefer participating in forums – something that you control more fully. Finally, to get the best from social media – it has to be INTERACTIVE. If you tweet and someone replies, you need to reply to them – to get the most from the experience. The best tweeters manage to combine work and personal – not your life story, but elements that show it’s a human behind the tweet. Humour works well on social media. It allows us to communicate within and beyond our academic networks, disciplines and campuses. So, all in all, well done AUSCCER researchers. Keep up the good work! Hilary (@DrHG on twitter).

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