CAGD202 Re-Brand Progress – Identity

During our initial assessment submission, the conclusion was made through the assistance of our peers that it was time PCWorld.com received a full re-brand. This included an overall website refresh and identity redesign to better bring it in line with what the website offers.

Currently, the identity does not portray its position within the PC industry, rather is a mix of technology and news – not specifically relating to Personal Computing as the name would suggest. The intention here would be to continue moving forward with the current content but create a visual identity, including name and logo, that would better expresses the crux of what is contained within the website itself.